In modern days, SEO are three letters seen everywhere near a website is mentioned. Even in job ads, in technological section, you will see it as a required skill in order to get the job. Let’s start with the basics: What does it mean? It stands for Search Engine Optimisation and is the process of modifying the content and the design of a website in order to gain more presence in search engines.
Small businesses gain more reputation with SEO as they rank higher in search engines and people get to know them faster. Researches show that users trust more websites that are listed on the first page of a search engine and it is more likely to gain potential customers. The key factor here is that all this happen without the company that has the website paying for traffic or a higher rank. Bigger companies pay for ads in Google and to have more constant presence on search engines.
Every user can make SEO work for his own website with simple steps:
Be careful to choose relevant keywords with satisfying search traffic potential.
Create and optimise pages for search engines and users alike.
Ensure the website can be researched both from bots and humans.
Insert reliable links from trusted websites.