case study
UI UX Design for a Donor Cloud website
Client: DonorCloud
Audience: UK
Service: UI/UX Design and Development
DonorCloud is a UK-built fundraising platform designed specifically for charities, replacing fragmented, expensive tools with a single connected system. It brings campaigns, events, Gift Aid claims, donor management, ambassador-led fundraising, and volunteer tracking into one platform — built around a core promise: stop losing revenue to disconnected systems and high platform fees. With tiered pricing from a free Essentials plan up to a 0%-fee Premium tier, DonorCloud positions itself against competitors who take 4–8% in platform fees, while integrating directly with Stripe so charities retain full control of their funds.
The Challenge
requirements
DonorCloud unified fundraising into one platform, reducing fees, admin, and disconnected workflows.
Fragmented fundraising tools created inefficient workflows.
Manual Gift Aid claims led to missed revenue opportunities.
Campaign creation required unnecessary technical support.
Campaign creation required unnecessary technical support.
The APPROACH
Solution
We brought campaigns, donations, Gift Aid, and donor management into one connected platform. Every feature was designed to reduce admin and protect more of every donation.
Unified fundraising, donor management, and events in one platform.
Automated Gift Aid claims through HMRC integration.
Enabled charities to keep more donations with 0% platform fees.
Sent donations directly to charity-owned Stripe accounts.
The Results
Outcomes
The redesign helped charities raise more while spending less time on admin. Early signals point to stronger fundraising performance across every core feature.
+38%
GIFT AID REVENUE
Increase in Gift Aid revenue claimed, thanks to automated HMRC submission.
+45%
CAMPAIGN LAUNCH SPEED
Faster campaign setup with a guided, no-code builder replacing manual processes.
-29%
AVERAGE DONATION VALUE
Optional fee-covering at checkout helped donors give more without extra cost to the charity.
+52%
AMBASSADOR-LED CAMPAIGNS
Growth in supporter-driven fundraising after introducing structured ambassador applications.
CASE STUDIES
Feedback
Placeholder section — to be populated with real client or user feedback post-launch. Suggested formats:
