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case study
UI UX Design for a Donor Cloud CRM
Client: DonorCloud
Audience: UK
Service: UI/UX Design and Development
The DonorCloud CRM is the donor management core of the platform — built to replace spreadsheets and disconnected donor records with a single, centralised system. It gives charities full visibility into donor history, engagement, and revenue source, removing the manual admin that traditionally eats into fundraising time.
The Challenge
Problem
Unified campaigns, donations, Gift Aid, and donor management into one streamlined platform.
No centralised view of donor history, donations, or engagement
Manual spreadsheet updates created errors and duplicate records
Gift Aid eligibility was tracked separately from donation records
No way to quickly import or export donor data at scale
The Approach
Solution
We brought every donor record, donation, and Gift Aid status into a single connected CRM. Charities now manage relationships, not spreadsheets.
No centralised view of donor history, donations, or engagement
Manual spreadsheet updates created errors and duplicate records
Gift Aid eligibility was tracked separately from donation records
No way to quickly import or export donor data at scale
The Results
Outcomes
The redesign helped charities raise more while spending less time on admin. Early signals point to stronger fundraising performance across every core feature.
+38%
GIFT AID REVENUE
Increase in Gift Aid revenue claimed, thanks to automated HMRC submission.
+45%
CAMPAIGN LAUNCH SPEED
Faster campaign setup with a guided, no-code builder replacing manual processes.
-29%
AVERAGE DONATION VALUE
Optional fee-covering at checkout helped donors give more without extra cost to the charity.
+52%
AMBASSADOR-LED CAMPAIGNS
Growth in supporter-driven fundraising after introducing structured ambassador applications.
+52%
AMBASSADOR-LED CAMPAIGNS
Growth in supporter-driven fundraising after introducing structured ambassador applications.
+52%
AMBASSADOR-LED CAMPAIGNS
Growth in supporter-driven fundraising after introducing structured ambassador applications.
CASE STUDIES
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