case study
DonorCloud: Building a Complete Digital Fundraising Platform
Client: DonorCloud
Industry: Charity Technology (SaaS)
Service: Product Strategy - UX/UI Design - CRM Development - Website Design & Development
DonorCloud is a modern fundraising platform built specifically for UK charities, bringing together donor management, fundraising campaigns, Gift Aid and supporter engagement within one connected ecosystem.
Synergi partnered with DonorCloud to design and develop both the customer-facing marketing website and the platform's CRM. The objective was to create a seamless experience; from first discovering the product online to managing donors and fundraising activities through an intuitive, scalable platform.
The Challenge
Problem
DonorCloud required two experiences to work together seamlessly. On the public website, the challenge was to clearly communicate a feature-rich fundraising platform, build trust with charities and guide visitors towards requesting a demo.
Inside the product, charities needed a modern CRM that simplified donor management, centralised fundraising data and reduced the reliance on spreadsheets and disconnected systems.
The Approach
Our Solution
We designed and developed a complete digital ecosystem that supports users throughout their journey.
Marketing Website
- Clear product messaging
- Improved user journeys
- Responsive website design
- Conversion-focused layout
- Stronger brand positioning
DonorCloud CRM
- Centralised donor management
- Intuitive dashboard and workflows
- Streamlined Gift Aid management
- Improved fundraising administration
- Scalable product architecture
The Results
Outcomes
The project delivered a connected digital experience that supports both customer acquisition and day-to-day fundraising operations.
Stronger Online Presence
A modern website that clearly communicates DonorCloud's value proposition and helps charities understand the platform.
Better User Experience
An intuitive CRM that simplifies donor management and reduces administrative workload.
Connected Customer Journey
From discovering DonorCloud online to managing fundraising activities inside the platform, users benefit from a consistent experience.
Built for Growth
A scalable digital foundation that allows both the website and CRM to evolve as the platform continues to grow.
Scalable Digital Foundation
Both the website and CRM were built to support future features, growing user adoption and long-term platform development.
Improved Operational Efficiency
A connected platform reduced manual administration, helping charity teams spend more time fundraising and less time managing data.
Client Feedback
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